Do you have an AdSense approved website but you are just not seeing the revenue that you want, well I have seen bloggers who have made millions of dollars just with Google AdSense alone and I have read a lot of social media comments of bloggers about low Revenue on AdSense so I felt inspired to write this article and show you how you can increase your revenue with Google AdSense.
I will show you five steps that you can use on your website today to increase your revenue.
The first thing is having relevant content: Having good content will help generate better ads because Google’s algorithm for AdSense uses the content around it and where the person has been navigating to on the Internet to decide what to show the user.
So having really relevant and really engaging contents on your website will help find the best ads that will you know generate more clicks of your users, so make sure that you start having good contents on your website and having a good website that people want to go to because this alone can help increase your Google AdSense revenue, and the same way you will be getting more traffic from having good content.
Ads Placement: The next thing is one of the simplest and it is having your ads ATF. If you have ever seen this before and don’t know the meaning, ATF is an acronym which stands for “above the fold” so what does that mean? well think about it websites are made up of webpages, now when you are looking at a web page on your browser, there is a point where the contents stop and you will have to scroll down to see more contents, so if you think of it like a book page, this would be “above the fold” where the fold is on the website.
So, place as many ads as possible without ruining the user experience, you can have as many ads as possible above the fold so that when someone lands on your page they will see those ads first and the higher views of those Ads, the more they will get clicked on it.
So if you know the Ads on your web page are at the bottom it is more likely that less people are going to see it because you when they land on the page, the ads are not there for them and not all users scroll down a webpage so make sure that you are putting your ads above the fold.
Note: It is okay to have ads under the fold, you just want to make sure that you have some prominent ads that are above the fold so when someone reaches your site, they will definitely see the Ads.
Place Many Ads: The next one is increasing the number of ads on a page, Previously, you could only have a maximum of three AdSense ads on your website unless you are a premium publisher (according to AdSense Policies), and you could have up to five ads on your webpages but now they have removed that policy altogether and they just recommend having a good amount of ads for a good user experience.
So if you have a really large page, it is okay to put about eight ads on them, if you write really long contents, you can spread out that content and spread out the Ads and break it up into you know smart bits where you are not just overloading the user with ads.
This will maximize the number of clicks that you can get as well because there are more chances for someone to click on more ads.
Appearance Of Ads: Next is the color and the design of the ad, this is very important and it can be different for many websites and it depends on the color scheme of your website and you want your ads to be noticeable.
There is a thing called Ad blindness and that is where people are starting to get blinder to ads because they are used to seeing them so their brain kind of shut-out when they were looking at your website.
So having Ads that stick out by using different colors than the color of your website, something that makes it stand out more than just using plain old black or blue that default comes with AdSense. So, make sure your ads have color and that they are different from the colors of your website. Doing this will make them stick out more and it would surely get more clicks.
Site Optimization: The last one is very important and it is optimizing your site for mobile.
According to statistics, two out of three people are surfing the Internet on their mobile device, so it is highly likely that if you run a website that you are going be getting a lot of mobile users than desktop users. So, you want to make sure that you are optimizing your ads for mobile users.
Although AdSense now has responsive Ads that shrink and grow depending on the device that the person is coming from, you also want to look at the general layout of your site and know best places to put your Ads.
For example, you still want to use “above the fold” ads on your page, Ads display on mobile devices are smaller so the fold will be smaller and impossible to work on both Desktop and Mobile platforms, so place an Ad right at the top and at the bottom where people will be using the buttons and scrolling on their Smartphones, these are great types of places to put ads on a mobile website.
AdSense offers two types of Ads, Text Ads, and Image Ads. We discovered that using text ads only gives a higher click-through rate but they produce less CPC and image ads gives less CTR and more CPC. Image Ads are clicked less but you will get higher CPC.
It is best to use both image and text Ads, and allow Google’s algorithm to figure out what works best on your website but this is another option that you want to look at.
A little extra tip: You should check and see what is working best on your site and if it is text then maybe you should be using more text ads, but if it is images then you should have more image ads.
I hope this Article helped you understand how to increase your AdSense revenue and get you some extra cash.
If you have further questions or you want to share more tips, kindly use the comment section (Someone might find this helpful so why not share this with them).