How to make money on Instagram: 2 untapped methods

How to make money on Instagram

Instagram (bought by Facebook in 2012) is an exploding social network, and perhaps even the one with the highest growth. You may have an Instagram account with several thousand followers and that's good for you!

Now, unlike YouTube, you don’t get any advertising outflows, so it’s hard to make money on Instagram. Even if you have a large community that allows you to be directly contacted by brands to make product placements.

It is difficult to monetize your Instagram account: it is not possible to put links on your photos or videos (outside of your stories). It is therefore more difficult to use referrals to advertiser sites.

But we have good news: if you're getting started as an Instagram Influencer, we're going to give you some tips on how to make money on Instagram with your account.

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Create a strong community before you can make money on Instagram

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For those who don't know how to grow an Instagram account, here are some few tips;

• Post regularly.
• Have your own style.
• Keep an editorial line.
• Post quality photos.
• Use hashtags to stand out in search engines.
• Respond to your followers.
• Comment on photos of people you follow.
• Try to become an expert in a sector (decoration, sport, cooking, fashion, beauty, etc.) by having sought-after and cutting-edge content.
• Highlight your Instagram account on your various social networks.
• Possibly, make contest operations.

With these tips, you can quickly create a strong community to make money on Instagram as an influencer.

But remember: what matters is You. It's up to you to remain sincere!

With this strong community, You will try to make money by bringing them good deals.

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How to make money on Instagram after building your followers

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The Instagram partnership

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The sponsored posts of influencers, increasingly present on Instagram, can take different forms.

This can range from a simple photo of the product to be promoted, through the instastories, to contests in collaboration with a brand.

In June 2017, Instagram introduced a new feature for more transparency on the advertising nature of an influencer’s post: the mention "Paid partnership with". It informs users about the commercial relationship that the influencer has with the brand since it is illegal not to indicate that the content is sponsored (see Article L121-1 of the consumer code which governs the particular commercial information).

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We have grouped together for you all types of possible ways to make money on Instagram

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Product photo

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With Instagram, influencers can inventively promote a product, stage themselves using it, work on the photo: the frame, the colors, etc.

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Fast video product presentation

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For an even better view of the product or its effectiveness, influencers may produce a video (use IGTV for long video formats ). This will help your viewers understand how the product or service works, and how effective it is.

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Contest organized by the brand

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This is the third form of the partnership being widely used on Instagram. As an influencer, you can create a contest (or tasks) that your followers can participate in to win gifts from a brand. These benefits followers who are trying to win free gifts, as well as brands because it gains more popularity and their products tested by more consumers.

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Insta Stories

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Insta Stories is a new form of post, popular with companies wanting to advertise one of their products. Instagram Influencers use a succession of photos or videos limited to a time of 15 seconds, the brand-influencer speaks more naturally about the brand and can fully show a product or its uses to his followers.

The latest Instagram feature is Featured Stories, it allows influencers to keep the Insta Story of their choice on their profile for more than 24 hours (24 hours is the normal time an Insta Story stays before being deleted or archived).

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There are therefore 2 main ways to monetize your account

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Obtain special partnership with brands (for example a cosmetic brand sends you a beauty cream, and offers to pay you for a sponsored post). This is what is offered in particular by Influencer agencies (such as Influence4You) which hook up Instagrammers with brands looking for more exposure.

When working with an Influencer agency, you can apply for the Feed Campaign to receive free products, or the Fitness Campaign Shops to get paid and receive free products. The principle of this type of platform is to have free products (or trips) or receive money in exchange for Instagram posts. So it's very easy and you decide which collaborations you want, without having to do any business-like negotiations and terms.

You can do product placements yourself, or you can collect monetized links to distribute them, especially on Instagram.

However, there is a problem here because "it is not possible to deposit a sponsored link in Instagram posts".

How do you go about it in this case? This is what we will see right away.

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How to put product's links on Instagram and make money

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Sometimes, the brand influencing task is related to clicking on a link (CPC, CPA, or CPL model). In this case, you must use your profile to put the link there and indicate in your post that the link is in the profile. 

 

It should be noted that the post for an influencer to get high Click Through Rate (CTR), the product presentation must be appealing to the followers. In short, make sure the post has a compelling offer that would make every viewer want to go back to your profile and click on the link.

The disadvantage of this technique is that you have to change the link in your bio each time you post a new message with a sponsored link. 

Another tip: if your community has more than 10,000 subscribers (this feature is not currently open to everyone), you can easily put links in your Insta Stories. Then simply ask your followers to swipe up to access the content.

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How to get good sponsored links

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With the help of a good Influencer agency, you can find hundreds of highly paid sponsored links classified by categories, including campaigns encouraging downloads of applications, and mobile games.

The advantage of this platform on mobile applications is simple. When you put a link to an application in your bio for application download, it will automatically recognize the Operating System of the follower, and direct them to the application on iOS or Android. 

So, as an Instagrammer, you now know how to make money on Instagram. Above all, keep the first principle in mind: Grow your popularity by providing real service and great deals to your followers. Avoid posting uninteresting things (based on the interests of your followers), this will make your followers always interact with your posts.